TabAI works on automating, simplifying, and reducing complexity for repetitive tasks in Excel. Its users say it's basically magic. We wanted to capture that essence through a sharp brand that felt approachable, professional, and dynamic with just a bit of lightning.

We bridged safe, stable colors and geometry with touches of speed and dynamism. The idea was a brand that could be young when it wanted to be, while staying stable, grounded, and enterprise-ready.

We wanted to provide a set of components that felt battle-ready, comprehensive, and grounded. Every unit should be both varied and simple enough to evolve alongside the company and serve as building blocks for their design language going forward.

We also worked on their landing page design, with the same principles and ideas about building clean, reusable, and interactive components. Shoutout to my teammate Rafa for making each section clear, sharp, and impactful!

We shipped this! It's now live on all of TabAI's socials and website.